Experts’ views
Beauty: B2B selling has become more complex
Anne Aime
As customer expectations and behaviour convey a change in habits directly related to the digital revolution, sales representatives in...
Eurasian Union: new standards to expect for perfumes & cosmetics
Olga Michau
Along with Kazakhstan and Belarus, Russia had created a customs union on July 1st, 2010 to introduce a common customs tariff across all...
Dr Dennis Gross: Dedicated to leading the US advanced skincare market
Emmanuelle Bassmann
What is the new face of Doctor Brands? What is the strategy of leading skincare brands launched by Medical Doctors or medical-oriented?...
Commitment to the highest quality
Maverick Laboratories
In more than 25 years of its existence, the value-added advantage of Maverick Laboratories is that it always offers the highest quality...
Navigating make-up’s new frontier
Quadpack
The make-up game has changed. The dynamic of ‘fast fashion’, where customers expect to see something new from their favourite brands on...
Green make-up: The new standard?
Pascale Brousse
Consumer demand for natural and green cosmetics keeps growing. And many “Indie brands” meet it, positioning themselves with green + clean...
US retail: Apocalypse or evolution?
Laurence Bacilieri
American retail is in freefall, and its sales revenues have been deeply affected by 3,500 stores going out of business, not to mention...
Skinceuticals brand values and strategy
Emmanuelle Bassmann
What is the new Face Of Doctor Brands? What is the strategy of leading skincare brands launched by Medical Doctors or medical-oriented....
Asian beauty customization
Caroline Moulin
More than ever, Asia remains at the edge of behavioural trends and of resulting pack concepts. During my last trip in the region, I was...
Aesthetic Medicine: 5 top trends at the AMWC
Emmanuelle Bassmann
The Aesthetic & Anti-Aging Medicine World Congress (AMWC) is one of the leading aesthetic medicine congress in the world. The...
